The course „Marketing Communication“, which is part of the curriculum of the English-taught M.A. International Marketing and Media Management, is organiszed in cooperation with the media agency pilot and Google Zukunftswerkstatt Berlin. While the teaching staff Prof. Dr. Ingo Knuth, Tom Grewing, and Mandar Ambekar will provide the students with in-depth knowledge in the fields of offline as well as online marketing, the two partner companies will help them gain insight into the practical application within the marketing industry.
pilot will provide the students with a real briefing, which the students will work on in a simulated pitch situation. Using the customized structure of Google Zukunftswerkstatt, the students are given the opportunity to train their skills within the framework of practical tasks.
At the end of the semester, the students will present their results to representatives of both partner companies.