Hannah Löhr had decided to study B.A. (now B.Sc.) Media and Business Psychology at HMKW Cologne. Not a month passed between graduation and starting her career: Her internship company from her studies, which was also a cooperation partner for her thesis, had already made her a job offer before she had graduated.
Dear Ms. Löhr - first of all, congratulations on your recent graduation! Let's first take a look back: Why did you decide to study media and business psychology back then?
Before I started my studies, I really wanted to work in marketing. At the same time, I also enjoyed topics that dealt with the psyche and human behavior. When I was looking for the ideal course of study, the content of the Media and Business Psychology program at HMKW was a perfect fit. By the way, I didn't find this combination at any other university. In an information event on site, HMKW made a competent, practice-oriented and at the same time accessible impression on me. What I found particularly appealing was the idea of the Career Day, which takes place once a year*: several companies come together at HMKW and present themselves and their work to the students. As a student, you can get up close and personal with the employers and also present your own skills and abilities.
"The subject combination of media and business psychology matched my expectations perfectly and I didn't find a program like that at any other university."
Where and in which position did you do your internship during your studies? Could you apply the contents of your studies?
I did my internship at THE WANTS SOCIAL. I got to know the different areas of the agency (social media marketing, product photography, customer service, ...) and was allowed to get involved in everything, which thus gave me a very good insight into the work of the company. I think a broad-based training in the practice phase is very important to set the first course for the start into professional life. After all, it's my own practical experience that helps me decide how I want to start my career.
Since we often worked analytically during our studies, I was able to apply my knowledge well to the company's reporting. I also benefited from modules such as "Online Marketing" and all the psychological modules when it came to creating and placing advertising and promotional content.
"The combination of theory and practice showed me what career path I wanted to take. In the practice phase, broad-based training is particularly important."
What career goal did you develop during your studies and why?
After graduation, I primarily wanted to work in the field of online marketing. This desire became stronger and stronger throughout my studies and especially during my internships and final theses. Especially during my internship in online marketing, I was able to apply my theoretical knowledge to projects. These included the organization of shootings as well as the creative development of the online presences of the clients I worked for. The combination of theory and practice showed me which professional/career path I would like to take.
Now that you have successfully finished your studies, what is your next professional or further education step?
I started a part-time position as Online & Content Manager at THE WANTS SOCIAL in March. I am very happy that I got this opportunity and can continue to work with my team. As a working student, I already got a lot of trust from my supervisors, so I was eager to stay there. I get support and am allowed to further develop my skills and competencies in training courses and workshops.