Marketing experts provide insights into the advertising of the future

12/21/2022

How to sell advertising space and time and what challenges does media planning face today? In order to provide answers to these questions, we have had the opportunitiy to listen to many exciting guest speakers of Prof. Dr. Ingo Knuth's lectures.

Among others, employees from YouTube, ProSiebenSat. 1 Media SE, RMS Radio Marketing Service, pilot Agency Group, Mediabrands and Initiative shared their expertise with the students of the programs B.A. Media and Event Management, M.A. Public Relations and Digital Marketing and M.A. International Marketing and Media Management.

We would like to thank all speakers for their commitment and the diverse insights into their areas of expertise:

Alexander Präkelt (YouTube)
Gerald Neumüller & Alexander Guntram (ProSiebenSat. 1 Media SE)
Katharina Zeschke & Eric Siegmund (RMS Radio Marketing Service)
Verena Schmiedichen, Anke Schmerberg & Andreas Arnold (pilot Agenturgruppe)
Melanie Wolter, Dorothee Müller, Kim Kollenbroich (Mediabrands / Initiative)