During the 3-hour Zoom session, Gosch provided the students with helpful tools. For example, they learned how to use effective storytelling to arouse emotions in the viewer when rebranding or developing campaigns and ensure that a product stays in mind even better. In addition, Maike Gosch invited the students with short exercises to apply what they had learned directly to their own upcoming projects in the field of branding and brand strategy.
We would like to thank Maike Gosch for the entertaining and exciting workshop!