- What comes to mind first when you think of HMKW?
At HMKW, I was prepared for everything and found out what I was good at. I got to know many different things and thus developed the attitude of being open to everything.
- Why did you decide to study graphic design at HMKW back then?
I have always loved to paint. I am a very curious person who always wants to try new things. For example, during my studies I learned how to use numerous image and video editing programs.
- Where are you doing your internship and how was the application phase?
I'm doing my internship at IMA, which in turn is part of Media Monks. The specialty is film, websites, games and special effects - basically the entire digital sphere. IMA does influencer and social media marketing.
I was given advice not to apply a year before. So I sent off the application during the semester break before the internship and had several online interviews - two with HR and one with Head of Design. The entire application process was over three to four weeks and I was accepted two days later. They were very much concerned with getting to know me as a person.
- Why this internship and why Amsterdam?
It was clear to me that I didn't want to stay in Frankfurt. When I came across the website while researching agencies, I saw many advertising campaigns that impressed me. The job description was also kept casual and appealed to me with the introduction "do you have skills like a young Gandalf?" because it was so refreshing. The team is very young and consists of many women, which I like very much. I was then allowed to realize a campaign for Facebook quite quickly, which was fun.
- What does a typical working day look like?
Calls with customers from Asia sometimes start at six in the morning. Otherwise, there is the weekly team meeting at nine o'clock. We discuss current projects, concepts, designs and sometimes brainstorm directly afterwards. Our current clients are Disney, Fox or Coca Cola. At the moment, I'm working for Champions League, for example. For this we film interviews with big soccer stars like Mario Melchiot, Michael Essien or Dusan Tadic.
- Which contents of your studies are part of your current job? How do your studies help you in your work routine?
The ability to work and present independently and on one's own responsibility. This is especially helpful for pitches.