In their book they introduce the concept of sustainable business model patterns that help entrepreneurs and manager realize sustainability in their business environment. A sustainable business model is an experience-based blueprint to create a business model or to recreate an existing one. It includes a statement about an economic, social and/or ecological challenge and a proposed solution to address that challenge, with the deliberate goal of creating sustainable value.
Breuer also presented the new book with his fellow scientists on Lund University's Advancing Sustainable Solutions podcast. You can listen to the interview here: