45 patterns for sustainable business models

Companies are increasingly faced with the task of operating sustainably. But how can they create not just economic but also ecological and social value in a sustainability-oriented manner? In the new book "Sustainable Business Model Design," HMKW professor Henning Breuer, together with Florian Lüdeke-Freund and Lorenzo Massa, presents 45 business models that focus on sustainable innovation and business design.

In their book they introduce the concept of sustainable business model patterns that help entrepreneurs and manager realize sustainability in their business environment. A sustainable business model is an experience-based blueprint to create a business model or to recreate an existing one. It includes a statement about an economic, social and/or ecological challenge and a proposed solution to address that challenge, with the deliberate goal of creating sustainable value.

Breuer also presented the new book with his fellow scientists on Lund University's Advancing Sustainable Solutions podcast. You can listen to the interview here:


Prof. Dr. Henning Breuer has been Professor of Business and Media Psychology (Department of Psychology) at HMKW since 2013 and is the founder of the consultancy UXBerlin - Innovation Consulting. Since 2001, he has been advising large technology companies, start-up and public organisations on innovation and business psychology issues. In numerous publications he deals with values-based business innovation management, future scenarios and ethnographic research to elicit stakeholder insights.




By the way: On July 2, Prof. Dr. Henning Breuer is offering a workshop on the topic during the Long Night of Science. Be sure to stop by and take part!