Tom De Bruyne (SUE): Behavioural design

Mo, 13.07.2020, 16:30 Uhr

HMKW Frankfurt: Open Class mit Gastvortrag: Tom De Bruyne (SUE): Behavioural design

Im Rahmen des Master-Studiengangs "International Marketing and Media Management" findet die nächste HMKW Open Class mit Gastvortrag statt. Tom de Bruyne, Co-Founder and Creative Director, SUE | Behavioural Design, aus Amsterdam, wird zu Gast sein. Die Lehrveranstaltung wird von Sotir Hristev geleitet.

Der Vortrag ist auf englisch und hochschulöffentlich. Wenn Sie Interesse an einer Teilnahme haben, schicken Sie eine Mail an marketing[at]hmkw.de und wir senden Ihnen den Zoom-Link persönlich zu.

Vortragsthema: "The Future of Innovation is Psychological: Behavioural design aspects of advertising, products, and services"

Tom De Bruyne is an expert in persuasion design, persuasion psychology, marketing, marketing strategy, brands, innovation, and advertising. In the first HMKW Open Class he will introduce remarkable behavioural design concepts for creating services and content for brands and product innovation. In his lecture he will share his wide experience of work for a broad range of international clients, applying the Behavioural Design Method on advertising goals and product designs in order to convince people to donate, to vote, to save more, to recycle, to get out of debt, etc.