Workshop: Free knowledge

Mi, 06.03.2024, 13 Uhr - in englischer Sprache

Probevorlesung M.A. International Marketing and Media Management mit Prof. Dr. Ingo Knuth

Online via Zoom

Market research with Google, Facebook, Microsoft & Co.

What are certain target groups interested in? Which topics are currently relevant? At what times and in which regions are certain products and services more in demand?
And what conclusions can be drawn from this for market analyses?
Prof. Dr. Ingo Knuth shows how free tools provided by tech giants can be used to easily collect reliable information and process it for research purposes.

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