From Superheroes to Public Relations: Transmedia Concepts in Corporate Communication - Winter Lecture mit Prof. Dr. Christian Möller

Mi, 13.01.2021, 11-12 Uhr

Online via Zoom

The concept of transmedia storytelling was developed by the U.S. media scholar and professor Henry Jenkins to scientifically grasp the ‘storyverses’ of big fictional franchises, such as the Marvel Cinematic Universe (MCU). The concept can, however, also be used to design and plan modern corporate communication campaigns as this lecture will argue and demonstrate at many examples.

Participation is free of charge and without obligation. Registration at: Online-Lectures (at) hmkw.de

You can find all our Winter Lectures here.